BellaGlamm
Lead UX/UI Designer on website redesign for client, BellaGlamm, a small business.
BellaGlamm came to Happy Go Lucky Co. with a need for a digital presence boost. I spearheaded this project for our team, beginning with research The owner, Samantha, had a great social media following, however wanted to lift her self-owned business onto a more professional platform where her current users could easily navigate from Instagram. She needed an e-commerce site where users could shop products, book an appointment, contact, and discover new looks all in one.
User Experience Research// User Interface Design
Problem
Her current website is not used properly by customers in order to buy products therefore she feels less professional and consistent with her brand because her social presence is bigger than her professional presence.
Wix is current website host, in which is too expensive monthly and she has to shut down website.
Problem
Her current website is not used properly by customers in order to buy products therefore she feels less professional and consistent with her brand because her social presence is bigger than her professional presence.
Wix is current website host, in which is too expensive monthly and she has to shut down website.
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More Engagement
Professional Rebrand
Cost Efficient
Research
Goals
Develop User Personas - by understanding our user needs, we can form personas of strong user personalities
Identify Pain Points - reveal specific details users look for and avoid on an e-commerce site
Understand end-to-end decision making process
SiteMap
A SiteMap was created in order to solve the problem of efficiency. BellaGlamm’s current clients book and contact Samantha through social media. However she wants to go more professional on a website therefore we need to show her users how easy it can be with a simple site map.
Solutions Based off Research
On Newsletters
“I usually do [sign up] if they include a discount, or if I want to be the first to hear about new products or sales.”
User Flow
On Booking Appointments
“See a list of availabilities so that I can choose from them.”
User Flow
On Reason to Buy Beauty Products
“I’m a make up artist so I do make up a lot in my free time, but as for occasions I would say going out on the weekends or big events like parties.”
Personas
Design Solutions
Low Fidelity Wireframes
Book Now
Contact
Landing Page
Product View
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